Following Luxury Food markets’interest in Auleum and intensive networking by Mega3, the Gold Oil is now available in different countries worldwide, as an ambassador of Made in Italy taste and tradition. In spite of its artisanal production process and the small selected number of bottles produced in 2016, Auleum is currently distributed directly by Mega3 in Switzerland, Belgium, France, Morocco, Saudi Arabia, Singapore, Turkey, and Russia.
Auleum’s charm did not take long to fully lure entrepreneurs and buyers. Auleum is going to be the main player at several international events in 2017. In Monaco, the Gold Oil will testify to Made in Italy excellence by being auctioned off at the Gala event organised by Amitiès sans Frontierès. Further contacts are currently under way to organize product presentations in China and Vietnam in spring 2017.
Auleum, the Gold Oil, was first presented to the public at Genoa’s landmark facility, namely the Aquarium, the ”The Best Aquarium of All Oceans” in the amazing Hall facing the Shark Tank. A highly selected group of international food operators representing international businesses and the Italian export industry have enthusiastically welcome this new product and this unique luxury version of Made in Italy taste. In addition to the original and innovative location, Auleum was hailed by an outstanding setting, which matched the gold oil to leading furniture, art and design items to get the alchemy and the splendor of all its components and typical features of the Italian business culture: Italian art and food tradition, preciousness, and ingenuity. Using the high-tech Touch Ta.Bi surface, the attending guests were able, for the first time ever, to go through a digital experience of visual and tactile product discovery by diving into the world of motivations and fascination that first and foremost make Auleum a genuine example of glamour. Auleum embodies a luxury product offering a new concept of beauty people can indulge themselves in, like a fashion item or a piece of jewelry, and yet with deep local roots. During the Buffet, our guests were also able to taste Auleum, as a precious ingredient and priceless component adding value to every creative dish.
When Mega3 had to design the packaging items for Diamond – the bottle containing the Gold Oil – they went to Bottaro, artisanal glassmaker in Genoa since 1937, and to Foan, renowned craftsmen of nautical brass items. With their creative design, both custom-made packaging items contribute to the precious elegance of Auleum, ennobling this precious oil to become a Made in Italy icon and a model example of Italian ingenuity.
Even Arab Princesses are seduced by the culinary culture ‘jewel’ designed and produced by Mega3, as confirmed by one of the recent distinguished guests who last August stayed at the Grand Hotel in Alassio – the exclusive resort in the Italian Riviera currently enjoying a tourist Renaissance. Received as a gift, the Princess has entrusted Auleum to the expert hands of her personal Chef. It also offered the opportunity for a successful deal between these two success stories of Liguria: in other words, the Grand Hotel in Alassio was Auleum’s exclusive showcase for the whole 2016 summer season.
