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Auleum promoted at the IGP DOP Oil Masterclass

At the Reverie Saigon Hotel in Ho Chi Minh City, was held a Press Conference to present the "True Italian Taste - Olive Oil" program. The following took part at the initiative: Michele D’Ercole General President of the Italian Chamber of Commerce in Vietnam (ICHAM), Dante Brandi General Consul of Italy In Vietnam, Ngoc Han Miss Vietnam 2010, Giovanni Parrella Star Chef of the Reverie Saigon Hotel. The annual project born from the collaboration between the Italian Chamber of Commerce in Vietnam (ICHAM) and the Italian Embassy in Vietnam, aims to promote the culture of good Italian food, constituting a masterclass of users trained to recognize the authenticity of Made in Italy products. During the presentation of the project, Giovanni Parrella, Chef of the Reviere Saigon Hotel, took as a model Auleum, the precious 23k gold oil, authentic product of Italian excellence in the world.

Il Corriere della Sera quotes Auleum among food and made in Italy ambassadors

Style, magazine of the Corriere della Sera has dedicated a space to Auleum. Consecrated among the major brands of the Italian food stylist, the magazine introduces the 23k edible gold oil, among the brands that give greater prestige to the production of oil in Italy, recognizing it among the most renowned and important "ambassadors" of taste. Choosing its refined and sumptuous lines means to describe corners of the Ligurian territory and its timeless flavors, giving new declinations and notes to a centuries-old tradition.

"The Golden Thread" builds network among luxury brands

Auleum, the prodigious and innovative jewel of Italian luxury food, is present at the "Golden Thread" initiative. The event in progress in the Ligurian capital, is the perfect opportunity to admire the brilliance of the edible gold 23k, standing out alongside other brands in the retail sector such as Falconieri and Aristea. Synonymous with beauty, Auleum quickly became one of the brands, the flagship of luxury design appreciated throughout the world.

Auleum guest star of Luxury Yachting Service

The spectacle of the dreamy alchemy of Auleum the edible gold oil 23k Auleum, staged in Rosignano Marittimo at the gala dinner that will open the summer season of the Luxury Yachting Service. Curated by the luxury designer Cinzia Bulciolu, the prestigious event will host the iconic symbol of Made in Italy in the world.

Harper bazaar recognizes Auleum as a new icon of luxury food

The oil with 23K edible gold makes its way among the most renowned brands of "luxury food". Confirming the resounding success of Auleum is the Harper Bazaar international magazine of the luxury panorama. The profitable synergy with professional brand ambassadors, the uniqueness of the product, the attention of the most influential magazines in the luxury sector, are evidence of the exponential growth that Auleum has achieved over time. The luxury market of south-east Asia has become the major promoter of Auleum, thanks to collaborations and the implementation of careful commercial development policies that have made it possible to enhance a new trend concept in the world: Auleum's style. Michele D'Ercole brand ambassador and expert of the luxury market in the country of the rising sun has promoted the commercial development policies of the brand, deciding to marry the Auleum project, convinced that the oil of 23k edible gold, fully expresses the style of "Italian living". The success in Vietnam confirms in effect the birth of a new "icon" of luxury food. Recognizing the prestige of the brand - therefore - means immersing oneself in the refinement of Italian life style.

Ambassador of Italian Excellence

Impress and imagine a product that didn't exist; this is the indelible sign that Auleum intends to leave in the panorama of luxury food. But when commitment and perseverance are combined with a passion for the originality, only then, a brand becomes fully aware of having made the leap: from white dwarfs of the food stylist firmament to an esteemed and recognized international brand. Thanks to this idea that we received the mention as "excellence" of food from "How to spend it" authoritative magazine published by the Financial Times, distributed in Italy by Sole 24 ore. "Choosing among the" excellences ", on the one hand certifies our commitment and dedication to what we do, on the other it underlines the quality of the product tout court. Imagining and transmitting dreamy alchemies in full respect of the made in Italy of which we are proud ambassador: our wide-ranging vision, sensible choices on organoleptic qualities, has already convinced star brands, kitchens and chefs to focus on Auleum.
The reason that drives our brand is "to amaze", as did Neil Armstrong, when he put his foot on the moon for the first time giving an indelible sign: being able to tell something that had never happened before.

The enchanted journey of Auleum in Vietnam

Symbol of a new concept of food stylist, Auleum interprets new trends in the luxury world; the refinement and the charm that distinguish it, make Auleum an authentic object of desire. The magical charm of edible 23 k gold, did not leave indifferent many Asian countries. Among them, Vietnam has become the main fertile soil in which the seed of pure desire has been cultivated. The enfant prodige of Italian luxury has passed the threshold of Ho Chi Min, capital of the Vietnamese state, where the Rêverie Saigon Hotel host the wonderful "Romeo and Juliet", expertly guided by the starred chefs Enrico De Martino and Giovanni Parrella. The two chefs chose to take advantage of the alchemies of Auleum, jealously boasting - almost as if it were a magical case - its secrets. Set in its stupendous ampoule, it proudly exhibits its Mazzotti ceramics and the highly esteemed Icon toppers, created by hand. It deceives us by persuading us to complete a journey in which flavors, luxury, delicacy, taste, come together to create a new essence of luxury food. Choosing Auleum, for the Romeo and Juliet of Ho Chi Minh, means being able to present to its guests, authentic food and wine itineraries, in which gold oil is the absolute protagonist, reinventing traditional Italian dishes. In conclusion, considering Auleum a vehicle of traditions, means knowing how to act as a spokesman for trends, dreams and knowledge of apparently distant worlds but inextricably close.

Milano Fashion Week 2018: Auleum luxury brand lit up Good Style Magazine Cocktail Party

On Wednesday September 19th, among the opening events of the Milan Fashion Week 2018, the exclusive "About a Woman" Cocktail Party was held in the enchanting setting of the Principe di Savoia Hotel, organized by the prestigious luxury magazine Good Style Magazine.
The Golden Oil lit up the party with its precious ampoules in which danced its 23K gold flakes, attracting the attention of the guests and sparkling in the clear light of the finest Ligurian Taggiasca extra virgin olive oil.
The cocktail party was also an opportunity to show the selected public invited not only the uniqueness and beauty of the Auleum, but also the perfect organoleptic qualities of the Golden Oil able to enhance and embellish every culinary creation making it unique. On the occasion of Milan Fashion Week, the Golden Auleum Oil was accompanied and presented to guests by international brand ambassadors from the Middle East, Russia, Vietnam, the United Kingdom and New Zealand, underlining its iconic popularity appreciated all over the world.
Among the luxury brands present at the event, Lamborghini, Maserati and the Genoese digital communication laboratory SPX Lab, which organized an evocative haute couture fashion show during which the models were accompanied by the dreamy voice of the actress Lisa Galantini, showing the magic mirror Mirò, their last creation.
Auleum is pleased of having been part of this exclusive and international event, joined by unique luxury brands in its sector.

Auleum, emblem of Italianity at the Venice Carnival

On February 2nd, in the precious context of Cà Sagredo, 5 Star Hotel overlooking the beautiful Grand Canal, was held the prestigious Cocktail Party with selected guests such as Marchesi Antinori and the fashion designer Anita Pastzor.
The Golden Oil was partner of the event together with SPX Lab and the luxury trend magazine Goodstyle Magazine, to embody the Italian essence in the sumptuous and folkloristic atmosphere of the Venice Carnival, an event that enhanced the perfect alchemy between tradition and luxury, core value of Auleum. On stage, in addition to the bottle of the Golden Oil, there was the elegant collection of hand-painted ceramic caps, Icon; production of the famous Giuseppe Mazzotti Artisan Factory of Albisola.
The rich furnishings of Cà Sagredo, the refined atmosphere of the Carnival known all over the world and the uniqueness romance of the city of Venice were elements which perfectly combined with the inner nature of Auleum, emblem of the prestige Made in Italy.

The Golden Oil is conquering foreign markets

2018 is going to be a great year for Auleum: the precious product icon of Italian excellence, will be the protagonist of prestigious events in the national and international scene, important participations which confirm the growth of the symbol of Made in Italy. On February 2nd 2018 the symbol of elegance will be in Venice to embellish the sumptuous atmosphere of the carnival, in June it will be in the sophisticated setting of Portofino and next September in France at the Cannes Yachting Festival and Monaco Yatch Show events.
The success in the Southeast Asian market, a territory explored since last October 2017 following the launch at the Gold Experience Event, continues to grow. Auleum is confirmed as a symbol of 100% Italian tradition, a characteristic that has intrigued the United Arab Emirates, destination of the Golden Oil in the coming months.
The expansion in the markets of non-EU countries is the goal around which the commercial policy of Auleum unfolds in 2018, as well as its role as ambassador of quality and refinement of Italian origin throughout the world.

The excellence made in Italy at the Lusben Xmas Party

Auleum had a new opportunity to embody the essence of beauty and luxury made in Italy, during the Xmas Party of Lusben held in Livorno on December 14th. Surrounded by some of the most beautiful yatchs in the world, at the Benetti Shipyards, it's been been staged the celebration of technology of the highest quality and the italian innovation. The evening, enlivened by a magical Christmas atmosphere, hosted Auleum, the monocultivar oil of Taggiasca with golden flakes on Tabi, the advanced surface that recognizes objects by just touching them, attracting the curiosity of the over over 200 entrepreneurs, shipowners, captains and illustrious guests at the event. The golden oil has found in Lusben a partner with whom it shares the preciousness of a unique know-how and the opportunity to overlook on a new market which demands uniqueness, value and wonder, characteristics of which Auleum and Tabi are obviously ambassadors.

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