Auleum, the Gold Oil, was first presented to the public at Genoa’s landmark facility, namely the Aquarium, the ”The Best Aquarium of All Oceans” in the amazing Hall facing the Shark Tank. A highly selected group of international food operators representing international businesses and the Italian export industry have enthusiastically welcome this new product and this unique luxury version of Made in Italy taste. In addition to the original and innovative location, Auleum was hailed by an outstanding setting, which matched the gold oil to leading furniture, art and design items to get the alchemy and the splendor of all its components and typical features of the Italian business culture: Italian art and food tradition, preciousness, and ingenuity. Using the high-tech Touch Ta.Bi surface, the attending guests were able, for the first time ever, to go through a digital experience of visual and tactile product discovery by diving into the world of motivations and fascination that first and foremost make Auleum a genuine example of glamour. Auleum embodies a luxury product offering a new concept of beauty people can indulge themselves in, like a fashion item or a piece of jewelry, and yet with deep local roots. During the Buffet, our guests were also able to taste Auleum, as a precious ingredient and priceless component adding value to every creative dish.